New Look. Same Cat Obsession.

We’ve always been obsessed with cats — that hasn’t changed. What’s new is how we show it.

Our rebrand is a fresh expression of the same mission we’ve had from the start: making life better for cats (and the people who love them). From litter to food to furniture, every detail is still designed with picky cats and their quirks in mind.

This new look also celebrates you — the gloriously specific, slightly obsessive community that’s grown around our shared love of cats. You’re not weird. You’re one of us.

And finally, meet Scout, our new brand mascot. Playful, curious, and occasionally judgmental (sound familiar?), Scout is here to remind us who we really work for: the cats.

Because this isn’t just a new logo or new colors. It’s the start of an even bigger, bolder vision for what life with cats can be. And we’re just getting started.