Join Our Team

tuft + paw is seeking a highly motivated and experienced Growth Director to lead all customer acquisition efforts for our DTC cat brand. If you have a proven track record of successfully driving ecommerce growth through growth tactics, media buying, organic strategies, and other standard DTC playbook methods, then we want you on our team!

The ideal candidate is a senior leader with a strong technical background, a deep understanding of ecommerce marketing, and a love for numbers. You will be responsible for developing and executing growth strategies that accelerate our brand's expansion and customer base. We are looking for the equivalent of the dishwasher who worked their way up to head chef. Ideally you have worked in many marketing roles along the way to your current position as Top Dog.. or Top Cat (sorry).

Primary Responsibilities:

• Develop and execute comprehensive growth strategies to drive customer acquisition and revenue growth.
• Oversee and optimize ad channels, including Facebook and other relevant platforms, to maximize ROI, reduce CAC, and reach target audiences.
• Implement effective organic and referral growth strategies to boost our brand's online visibility and organic traffic.
• Collaborate with the marketing team to design high-impact email and SMS campaigns for customer engagement and retention.
• Analyze website analytics, customer behavior, and sales data to identify growth opportunities and optimize user experience.
• Lead A/B testing initiatives for critical website elements, using data-driven insights to improve conversion rates.
• Work with external partners and agencies to leverage their expertise and drive growth.
• Provide strategic guidance on customer acquisition and retention efforts across various marketing channels.
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Competencies:

• Technical Expertise: Demonstrated proficiency in growth tactics, ad platforms, and ecommerce marketing strategies.
• Ecommerce Acumen: Proven track record of successfully driving ecommerce growth and increasing customer acquisition.
• Analytical Skills: Ability to draw insights from data and make data-driven decisions to optimize growth strategies.
• Leadership: Strong leadership skills to guide and inspire the marketing team and external partners.
• Creative Thinking: Encourage innovative ideas and approaches to stand out in the competitive ecommerce landscape.
• Result-Oriented: Focus on achieving tangible results and exceeding growth targets.
• Adaptability: Stay up-to-date with the latest trends and adapt strategies to changing market dynamics.

Apply today by emailing jackson@tuftandpaw.com and introducing yourself, why you'd be good at this role, and sharing your linkedin profile.

tuft + paw is searching for a highly motivated and senior Ecommerce Director with a strong technical background and extensive experience working with Shopify. As a critical member of our team, you will play a pivotal role in elevating our direct-to-consumer brand to new heights. If you have a proven track record of successfully driving ecommerce growth, resolving complex website technical issues, and possess the necessary technical expertise, we invite you to join us and make a significant impact on our brand's success. 

The ideal candidate has 10+ years experience managing ecommerce stores and websites, with a strong technical background, a deep understanding of ecommerce marketing, and a love for numbers. 

p.s. must love cats.

Primary Responsibilities:

• Oversee the day-to-day management of the ecommerce website, ensuring products are accurately displayed, prices are updated, and the user experience is seamless.
• Take full ownership of our ecommerce website, leveraging your technical expertise to ensure its smooth operation and optimal functionality.
• Utilize your technical prowess to identify and resolve advanced website issues promptly, minimizing downtime and maximizing user experience.
• Implement and manage integrations with third-party apps and tools to streamline processes and enhance website performance.
• Collaborate with the marketing team to strategize and execute high-impact email and SMS campaigns, leveraging your technical knowledge for analytics and campaign optimization.
• Drive data-driven decisions by analyzing website analytics, customer behavior, and sales data to identify growth opportunities and improve the overall ecommerce experience.
• Oversee A/B testing initiatives for critical website elements, using your technical proficiency to ensure seamless execution and accurate reporting.
• Work closely with external ecommerce development agencies and contractors, providing clear technical guidance and project management for successful outcomes.
• Ensure the website is optimized for site speed and SEO visibility, leveraging your technical expertise to adhere to best practices and boost organic traffic.
• Troubleshoot and resolve technical issues related to app integrations, website bugs, and customer subscription problems in a timely and efficient manner.

Values:

• Ability to hire A players. Sources, selects, and sells A players to join a company.
• High standards. Expects personal performance and team performance to be nothing short of the best.
• Work ethic. Possesses a strong willingness to work had and sometimes long hours to get the job done. Has a track record of working hard.
• Honesty/Integrity: Does not cut corners ethically. Earns trust and maintains confidences. Does what is right, not just what is politically expedient. Speaks plainfully and truthfully.
• Analytical skills. Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.

Competencies:

• Technical Expertise: Demonstrated proficiency in Shopify and web development, with a strong ability to resolve advanced website technical issues and optimize ecommerce operations.
• Ecommerce Acumen: Proven track record of driving ecommerce success, leveraging technical skills to enhance user experience and boost online sales.
• Project Management: Strong organizational and project management skills, enabling efficient handling of multiple technical initiatives and meeting deadlines.
• Analytical Skills: Ability to draw insights from data and make data-driven decisions to optimize website performance and marketing campaigns.

Apply today by emailing jackson@tuftandpaw.com and introducing yourself, why you'd be good at this role, and sharing your linkedin profile.

We are seeking an experienced and highly skilled YouTube Channel Manager and Growth Strategist to join our talented team. We are looking for an absolute expert in YouTube who can help manage and grow our entire YouTube account.

If you are a YouTube expert with a passion for the pet niche and are confident in your ability to manage and grow our YouTube channel, we encourage you to apply. Please provide examples of YouTube channels you have managed or have had significant involvement in, along with any specific areas of improvement you identify for our channel, Tuft + Paw.

This is a long-term ongoing position, and we are dedicated to making our YouTube channel a success. Join our team and help us elevate our brand's presence on YouTube!

p.s. must love cats.

Primary Responsibilities:

• Develop and execute a comprehensive content strategy to maximize visibility and engagement on YouTube.
• Manage remote video shoots to ensure the production of compelling and relevant content.
• Source and incorporate relevant b-roll footage to enhance the quality of videos.
• Oversee video editing processes or manage video editors to create captivating finalized videos.
• Implement effective growth tactics and techniques to increase views and subscriber count.
• Take full ownership of our YouTube channel and act as the primary point of contact for all related matters.
• Collaborate with our existing brand director, video editor, and writer to align the YouTube channel with our overall branding and content strategy.

Requirements:

• Proven experience and a track record of successfully managing and growing YouTube channels.
• Deep understanding of the YouTube algorithm and optimization techniques.
• Proficiency in video production, including shooting, editing, and post-production processes.
• Strong knowledge of the pet niche, particularly cats, and an understanding of the preferences and interests of our target audience.
• Excellent communication skills and the ability to effectively collaborate with the team.
• Innovative mindset and a proactive approach to identifying areas for improvement.
• Demonstrated ability to analyze data, track performance metrics, and make data-driven decisions.
• Exceptional organizational skills and the ability to manage multiple projects simultaneously.

Competencies:

• Technical Expertise: Demonstrated proficiency in Shopify and web development, with a strong ability to resolve advanced website technical issues and optimize ecommerce operations.
• Ecommerce Acumen: Proven track record of driving ecommerce success, leveraging technical skills to enhance user experience and boost online sales.
• Project Management: Strong organizational and project management skills, enabling efficient handling of multiple technical initiatives and meeting deadlines.
• Analytical Skills: Ability to draw insights from data and make data-driven decisions to optimize website performance and marketing campaigns.

Apply today by emailing jackson@tuftandpaw.com and introducing yourself, why you'd be good at this role, and sharing your linkedin profile.

We are looking for a customer care rep who has a genuine love for cats and a strong desire to ensure a memorable customer experience. Your job scope will reach from resolving product or service issues to effectively handling customer inquiries related to our brand.

Responsibilities:

• 1. Handle customer inquiries and complaints via phone, email, and chat.
• 2. Provide information about our products and services, including answering questions about usage, troubleshooting, and managing returns or replacements.
• 3. Maintain a positive, empathetic, and professional attitude towards customers at all times.
• 4. Follow communication procedures, guidelines, and policies to ensure consistency.
• 5. Identify and communicate any new trends or unexpected issues with manager.

Requirements:

• 1. Experience working directly with customers in any environmnet (1-2 years) preferable (retail, restaurant, stores)
• 2. Thick skin - this job will require interacting with frustrated customers on a daily basis.
• 3. Ability to stay calm when customers are stressed or upset.
• 4. Excellent written communication and presentation skills.
• 5. Familiarity with CRM systems is a bonus (shopify, helpscout, asana)
• 6. Based in Vancouver
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Apply today by emailing jackson@tuftandpaw.com and introducing yourself, why you'd be good at this role, and sharing your linkedin profile.

Send jackson at tuftandpaw.com an email with answers to the below questions. We keep all this info on file for future hires.

• What is your ideal position?
• Can you share an example or two that demonstrate how and why you're an expert in what you do?
• What do you think you're better at than most people who have the same role as you?
• What do you think you're worse at than most people who have the same role as you?
• What do you think is the most important skill set for someone in your role?
• What specific thing are you extremely good at in your job?
• What work accomplishment are you most proud of in your current role?
• Can you share a link to your LinkedIn profile so I can get to know you a little better?