It all started with a cat named Jiggity.
It all started with a cat named Jiggity.
When Jackson first rescued this fluffy, loveable furball, he ran into the unfortunate reality that all cat parents deal with: ugly cat furniture.
Every company he came across was focused on making the cheapest possible product that lacked quality, function and were straight up eyesores (we’re looking at you, beige carpet-covered cat trees). The level of love and care we have for our cats just wasn’t matching up with the products available for them.
So, he rounded up a few top tier designers, engineers, and cat behaviorists to create pieces that were not only tending to their needs, but were also designed with the utmost attention to detail. Cutting corners simply wouldn’t do.
The result is a collection of thoughtfully designed pieces that elevate our home and enrich the lives of our cats.
When Jackson first rescued this fluffy, loveable furball, he ran into the unfortunate reality that all cat parents deal with: ugly cat furniture.
Every company he came across was focused on making the cheapest possible product that lacked quality, function and were straight up eyesores (we’re looking at you, beige carpet-covered cat trees). The level of love and care we have for our cats just wasn’t matching up with the products available for them.
So, he rounded up a few top tier designers, engineers, and cat behaviorists to create pieces that were not only tending to their needs, but were also designed with the utmost attention to detail. Cutting corners simply wouldn’t do.
The result is a collection of thoughtfully designed pieces that elevate our home and enrich the lives of our cats.
So, what's up with the price tag?
So, what's up with the price tag?
We get it, $200 for a litter box might warrant a knee-jerk reaction. It’s understandable to be hesitant about the price of our furniture.
Most people expect “pet furniture” to be significantly cheaper than regular furniture. You’re not expecting the same quality in your average cat tree as you are in your living room couch.
Because the bar is already set pretty low, most pet brands take advantage of this. They determine a price for a product, then figure out how to get there, no matter what sacrifices to design and quality it takes.
Rather than paint ourselves into a corner and work backwards from price, we do our best to create a 11/10 product first.
Once we’re completely satisfied with its design, materials, durability, and functionality, we figure out how we can bring our customers the best price without compromising the integrity of the item.
So yes, our products are more expensive than others, but we do virtually everything in our power to make it worth it. If you're hesitant, please give us a chance. We firmly believe you (and your cat) will join our thousands of happy customers if you do.
We get it, $200 for a litter box might warrant a knee-jerk reaction. It’s understandable to be hesitant about the price of our furniture.
Most people expect “pet furniture” to be significantly cheaper than regular furniture. You’re not expecting the same quality in your average cat tree as you are in your living room couch.
Because the bar is already set pretty low, most pet brands take advantage of this. They determine a price for a product, then figure out how to get there, no matter what sacrifices to design and quality it takes.
Rather than paint ourselves into a corner and work backwards from price, we do our best to create a 11/10 product first.
Once we’re completely satisfied with its design, materials, durability, and functionality, we figure out how we can bring our customers the best price without compromising the integrity of the item.
So yes, our products are more expensive than others, but we do virtually everything in our power to make it worth it. If you're hesitant, please give us a chance. We firmly believe you (and your cat) will join our thousands of happy customers if you do.