Join the obsession.
Cat people are our people.
At Tuft & Paw, being obsessed with cats isn’t a quirk — it’s who we are. We spend our days thinking about loafs, zoomies, and the tiny details that make life better for cats (and the people who love them). If you bring that energy to everything you do, you’ll fit right in.
We’re growing fast and looking for curious, humble teammates who want to turn cat obsession into meaningful work. Our style is entrepreneurial and dynamic — every role comes with big autonomy, real responsibility, and the chance to make an impact.
Open roles
Product Manager - Smart Products
Tuft+Paw is a cat-first brand making life better for cats and cat people. We are growing rapidly and looking to hire driven, humble team members. We have a highly engaged and passionate customer base with sustainable month over month growth. Our style is entrepreneurial and dynamic - every member of the team is given a lot of autonomy AND responsibility.
As a Product Manager specialized in Smart Products, you will play a key role in shaping and delivering innovative, connected solutions that enhance the lives of cats and their people. Embedded within the Smart Products team and reporting to the Head of Product Management, you will lead cross-functional initiatives from early research through launch and post-launch optimization, acting as the critical link between hardware engineering, software development, and user experience design.
Key Responsibilities:
Product Strategy & Customer Advocacy
Act as the voice of the customer, conducting surveys, user testing, and market research to uncover unmet needs and translate insights into product opportunities
Drive team collaboration to convert high-level product strategy into integrated product goals, feature sets, compliance requirements and user experience requirements, connecting hardware capabilities, data collection strategies, and app experiences
Prioritize features based on customer value, technical feasibility, and business impact while ensuring seamless integration across hardware, firmware, and software components
Product Development & Process Management
Collaborate with the Head of Product Management to maintain structured product management processes and templates
Support product development from concept through testing and launch, ensuring product goals are met
Partner with software teams and UX designers to implement key app features supporting connected product experiences
Coordinate cross-functional handoffs between Product, Marketing, Brand, Care, and Operations, delivering clear specifications and launch-critical inputs tailored to each team's needs
Performance Optimization & Market Intelligence
Monitor product performance and customer feedback to drive iterative improvements and prioritize enhancements
Track competitive landscape and technology shifts to guide future product direction
Define and track KPIs across adoption, engagement, and satisfaction, providing regular performance insights to leadership
Skills, Knowledge and Expertise:
3+ years of product management, preferably with experience at the intersection of hardware and software in a health-related industry
Technical fluency with proven ability to champion the voice of the consumer throughout the product lifecycle from research through launch
Strong track record collaborating with design and engineering teams in fast-paced environments
Strategic thinking with exceptional critical thinking, problem-solving, and prioritization skills across multiple concurrent projects
Excellent interpersonal, communication, and presentation abilities with a process-oriented approach to cross-functional collaboration
Self-motivated learner passionate about leveraging technology to enhance user experience and improve quality of life
Based in Canada
Bonus if you own or love cats!
Looking for something else?
Send jackson at tuftandpaw.com an email with answers to the below questions. We keep all this info on file for future hires.
What is your ideal position?
Can you share an example or two that demonstrate how and why you're an expert in what you do?
What do you think you're better at than most people who have the same role as you?
What do you think you're worse at than most people who have the same role as you?
What do you think is the most important skill set for someone in your role?
What specific thing are you extremely good at in your job?
What work accomplishment are you most proud of in your current role?
Can you share a link to your LinkedIn profile so I can get to know you a little better?
Our core values
We put cats first.
Every decision starts with them. Nothing makes us happier than making cats happy. Literally nothing.
We embrace growth.
We’re lifelong learners. We move fast, persevere, and treat every challenge like a chance to grow.
We celebrate creativity.
From designing innovative products to questioning the status quo, we see creativity as fuel.
We find joy in the small stuff.
The details matter — the little things add up to something cats (and their people) actually notice.
Benefits
Flexible work hours and work from anywhere
Extended health and dental coverage
$500/year towards cat care
$500/year towards professional development
30% towards laptop + accessories for work
Team goals + bonuses twice a year
Unlimited unpaid vacation (within reason)